Americans love fast food. So much so that around 40 percent of us consume it every day, according to the Centers for Disease Control and Prevention. Young adults, ages 20 to 39, are most likely to reach for the ready-to-eat meals, followed by middle-aged adults.
The fast food industry has been under attack as criticism of its unhealthy menu items has intensified. Even though prices of French fries, cheeseburgers, and chicken wings have remained relatively low, especially compared to other restaurant options, consumer preferences shifted to healthier choices such as wraps, sandwiches, and salads prepared with fresher ingredients.
To address shifting consumer preferences, some quick-service restaurants have begun to offer healthier items, but mostly fast food chains concentrate on low prices – and now they are staging a comeback. They have performed much better in 2018 than in the last five years, with sales increasing by 3.8 percent to $256 billion industry-wide. Low prices and convenience keep people coming back.