A year and a half after its announcement, Apple has officially pulled the plug on its AirPower wireless charger.
The company announced in a Friday statement that it was putting the kibosh on the long-awaited power mat, citing difficulties building a product it felt would deserve the Apple name.“After much effort, we’ve concluded AirPower will not achieve our high standards and we have canceled the project,” Apple’s SVP of hardware engineering Dan Riccio said in a statement. “We apologize to those customers who were looking forward to this launch.”
It’s the first product in more than a decade that Apple has killed before its release.
“It’s an embarrassment,” Wedbush Securities analyst Dan Ives told The Post. “Something like this taints the R&D brand a bit, which is the first time you probably could have ever said that for Apple.”
AirPower was first revealed alongside the iPhone X and iPhone 8 in September 2017, and was billed as being able to charge an iPhone, Apple Watch and the company’s wireless AirPods headphones all at once.
But as the rest of Apple’s products hit the market, AirPower was nowhere to be found.
The charging mat had a major problem with overheating, which reportedly kept its built-in chip from functioning properly, according to tech blog Sonny Dickson.
Apple’s engineers also struggled to keep the two dozen coils in the mat from interfering with one another, resulting in a less effective charge, according to the blog.
The delays had resulted in Apple all but erasing the product from existence, and has scrubbed all mentions of the AirPower from its website.
Analysts had predicted that Apple might set a release date for AirPower last week, when it released new iPads, Macs and AirPods on consecutive days, but the charging mat was a no-show.
Apple shares remained flat on the news, with the iPhone maker up 0.5 percent Friday afternoon.