A MillerCoors brewing exec was foaming at the mouth Sunday after Bud Light went medieval on his company in a Super Bowl ad and savaged it for using corn syrup.
The Bud Light spot opens with the “Bud Knight” and his pals receiving the delivery of a giant barrel of corn syrup to their castle. Except Bud doesn’t use the ubiquitous ingredient — so they go on a pilgrimage to deliver the barrel to Miller’s castle.
When they get there, a guard informs them that they already have their shipment and says, “Try the Coors Lite castle — they also use corn syrup.”
“Bud just threw the gloves off and trolled Coors super hard. And for the use of corn syrup of all things,” said adman Hunter Hindman, chief creative officer at ARGONAUT Inc.
“Got to appreciate the good old-fashioned competitive mudslinging on the big game. Let’s hope it only gets more savage from here.”
Via Agency CEO Leann Leahy added, “[I] appreciate the epic Bud-ness of the execution.”
But the ad didn’t go down so smooth with Miller’s chief compliance officer, P.J. Marino.
“Bud Light uses rice to aid fermentation. We use corn syrup. Interestingly, none of our products use High Fructose Corn Syrup, yet several of [Anheuser-Busch InBev’s] do. Things that make you go hmmmmm,” he fumed in a tweet just after the ad aired.