Nintendo of America president retires, Doug Bowser named as replacement


Nintendo of America president and chief operating officer Reggie Fils-Aime is retiring on April 15, Nintendo announced Thursday, ending his 15 years with the company.

He will, amazingly, be replaced by Doug Bowser, NOA’s current senior vice president of sales and marketing.

“Nintendo owns a part of my heart forever,” Fils-Aime said in a prepared statement.

“It’s a part that is filled with gratitude – for the incredibly talented people I’ve worked with, for the opportunity to represent such a wonderful brand, and most of all, to feel like a member of the world’s most positive and enduring gamer community. As I look forward to departing in both good health and good humor, this is not ‘game over’ for me, but instead ‘leveling up’ to more time with my wife, family and friends.”

Nintendo president Shuntaro Furukawa said Fils-Aime is leaving the company in good shape with strong momentum.

“It has been my great fortune to work with and be mentored by Reggie for four years at Nintendo of America,” Bowser said.