SAG-AFTRA Inks Deal With Zeus SVOD Service

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The pact “is essential,” said union national executive director David White in an exclusive interview.New media? That’s so 2008. Netflix? So, well, 2018, but what’s the next new thing? One answer might be platforms like ZEUS, a soon-to-debut subscription video-on-demand service built around three social media stars with a combined following of 70 million, annd at least one union is taking notice.A decade after a hundred-day writers’ strike shook the industry in a dispute over webisodes and over Internet platforms that didn’t exist yet — and a half-decade since Netflix began its meteoric rise — SAG-AFTRA has signed an agreement with ZEUS that it calls a “historic collaboration.”Don’t look for ZEUS in your favorite app store quite yet: the debut is set for July 13, at a $3.99 per month price point. The service was founded by television executive producer Lemuel Plummer (Preachers of Detroit, Living with Funny) and co-founded by social media stars King Bach, Amanda Cerny and DeStorm Power.“Content creators like ZEUS are clearly a big chunk of the future of media and entertainment,” said SAG-AFTRA national executive director David White in an interview with The Hollywood Reporter. “This partnership improves their ability to make premium content and ensure that they receive a fair share of the success of their work. And it’s what we as a union should be doing: keeping pace with ‘new new media,’ or emergent media.”The SAG-AFTRA announcement came at a panel Tuesday during Social Media Week Los Angeles, an annual conference for influencers and others in the professional social media ecosystem. Similar events are held in New York, London and elsewhere. A union spokesperson said that Instagram posts about the new deal had garnered about 75,000 likes in a matter of hours, an outcome much to the union’s liking.

 

 

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