Sprint sues AT&T over the company’s use of ‘5G E,’ claims false advertising

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AT&T’s calling its latest 4G LTE network “5G E” isn’t just drawing the ire of tech media and fans. It’s now drawing fire from Sprint in the form of a lawsuit.

In a lawsuit filed in New York’s Southern District, Sprint says it is taking the action as a result of “AT&T’s false advertising and deceptive acts” around 5G E.

Since late last year, AT&T has been touting its upgraded 4G LTE network as 5G E in TV ads, ramping up the running of the spots in 2019.

AT&T, Sprint alleges, “has sought to gain an unfair advantage in the race to 5G by embarking on a nationwide advertising campaign to deceive consumers into believing that its existing 4G LTE Advanced network is now a 5G network.”

“This technology is indisputably not 5G,” Sprint’s suit continues. “Adding an ‘E’ or the word ‘Evolution’ to 5G does not mitigate the deception. AT&T is advertising its network as ‘5G’ and consumers wrongly believe that AT&T is offering 5G technology.”

In addition to its television campaign, AT&T’s website also now has a section for “5G E” phones. This includes phones released last year like the Galaxy S9, iPhone XR and iPhone XS as well as older phones like the Galaxy S8, iPhone 8 and iPhone X.

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