Is it an album? A single and music video? A book? An unveiling of her quest for world domination?
Whatever the nature of the project may be, Taylor Swift is dropping something on April 26, and she’s driven her fans into a frenzy trying to figure it out.
Fans have been speculating for months – well, really since the day her “Reputation” album was released on Nov. 10, 2017 – about her storied “TS7,” shorthand for her seventh studio album. Swift started building speculation about new music in February, when she ramped up her social media posts and unveiled a rare cover photo shoot with Elle UK, along with an essay she wrote about her music.
And she confirmed that something big was on its way when she posted a countdown on her website April 13, ticking down the days, minutes and seconds leading up to April 26. Every day since, Swift has shared an Instagram photo with the same pastel color scheme as her countdown announcement, including several bejeweled hearts, some fluffy pink tulle and a very on-brand filtered photo of her two cats. Even a recent post featuring her Time cover for the magazine’s “100 Most Influential People” fit the color scheme, featuring Swift in a baby-blue dress – the same color as her eyes – against a pale pink background.