The News of Us
  • Home
  • Business
  • Politics
  • Science and Technology
  • Health
  • Subscribe Us
No Result
View All Result
The News of Us
  • Home
  • Business
  • Politics
  • Science and Technology
  • Health
  • Subscribe Us
No Result
View All Result
The News of Us
No Result
View All Result

Apple is reportedly looking to develop its own search engine

Apple is reportedly ramping up efforts to develop its own search engine, even as federal regulators have its lucrative search agreement with Google in their crosshairs.

The iPhone maker has begun showing its own search results and links to websites when users enter a query directly on the phone’s home screen, the Financial Times reports. The change signals that Apple may be looking for an off-ramp from its Google partnership should the deal be determined anticompetitive.

The Justice Department last week sued Google, accusing the search giant of breaking the law in its effort to remain “the gateway to the internet,” including with its massive deal with Apple which makes Google the default search engine on iPhones. The DOJ estimates Google shells out between $8 billion to $12 billion per year to Apple in the agreement.

The suit adds urgency to Apple’s efforts. The company may turn to John Giannandrea, Google’s former head of search who Apple poached in 2018 to improve the Siri virtual assistant, to spearhead the project, according to the report.

“They [Apple] have a credible team that I think has the experience and the depth, if they wanted to, to build a more general search engine,” former Google engineering chief and current Sequoia Capital partner Bill Coughran told the FT.

Apple’s web crawler Applebot, which scrapes the web to build a database of information that can serve as a basis for a search engine, has been much more active recently, according to marketing consultants.

The Justice Department’s Google lawsuit promises to be the biggest antitrust case in a generation, comparable to the lawsuit against Microsoft filed in 1998 and the 1974 case against AT&T which led to the breakup of the Bell System.

A House investigation report published earlier this month also accused Apple of holding a monopoly with its control over the App Store, which is the only way to get apps onto iPhones and iPads. Apple takes a 30 percent cut of all in-app purchases, and has total authority over what apps and content make it onto the store.

Apple did not respond to a request for comment.

[Read More…]

Previous Post

Scientists 3D print the first ‘living’ brain aneurysm

Next Post

I fled NYC amid COVID — and it was the worst decision of my life

Related Posts

Science and Technology

Ferrari’s ‘last’ V8 supercar is apparently sold out

Science and Technology

Apps with hidden data-harvesting software are banned by Google

Science and Technology

‘Happier’ Billie Eilish is a Grammys rock star in a Taylor Hawkins T-shirt

Science and Technology

EU proposes rules that discourage fast fashion culture: ‘Longer-lasting products’

Science and Technology

Amy Schumer drags Leonardo DiCaprio for dating younger women at Oscars 2022

Science and Technology

NASA’s James Webb Space Telescope reaches alignment milestone, shares stunning view of cosmos

Next Post

I fled NYC amid COVID — and it was the worst decision of my life

Follow us for latest Business News | Political News | Science & Technology News | Health News.

Subscribe Us

By clicking subscribe, I authorize: (1) The News Of Us to use and share my information in accordance with its Terms of Service and Privacy Policy, and (2) The News Of Us or third-party companies, including The News Of Us’s business partners, to contact me by email with offers for goods and services at the email address provided. Please note that the information you have provided to us may be supplemented with additional information obtained from other sources.
Loading

© 2021 The News of Us, - All Rights Reserved.

  • Subscribe Us
  • Contact Us
  • Unsubscribe
  • Privacy Policy
  • Terms Of Service
No Result
View All Result
  • Home
  • Business
  • Politics
  • Science and Technology
  • Health
  • Subscribe Us

© 2021 The News of Us, - All Rights Reserved.